Google Ads (Google Adwords) — one of the biggest ads system with providing proven and high-efficiency results in all types of ads formats
Ad types
Displayed in the top search results above the organic, as a result of a specific user query. Google shows paid ads, but charges only per click on ad.
A way to display banner ads with wide options in the settings. This can be an image or a text box next to an image or gif that contains a call to action.
The advantages of such advertising are that it has many different formats and sizes of banners, as well as settings that are suitable for any product or service.
It is also good for companies aimed to promote their own brand.
Showing of promotional videos as an advertisement on YouTube. The user will see your ad in video format, before or while watching chosen video. A great option to introduce for target audience brand, product or service.
Advertising that can be shown narrowly, with a specific product that a user was interested in on your site.
Remarketing ad impressions can be set in the Google Display Network websites and Google Search - contextual advertising. Also, personalize advertising on sites and apps, for specific users who are looking for a specific product or service.
A great tool for retailers/eCommerce projects, which allows you to advertise products from your store with their characteristics such as product name, image, price, etc. Information about products could be updated dynamically right after updates on the website.
This is an effective ad tool where you can place interactive messages addressed to users. Ads (messages) are displayed at the top of the mail client, It's allowed to expand ads details by clicking on the message and could place the entire length of a regular letter. An ad may contain an image or video, etc.
Main Advantages of Google Ads
Target traffic only
Ability to set ads to show only to potential customers
Brand awareness
Paid search or display ads directly affects brand awareness
Sales increase
Specific queries and continuous campaign optimization directly affect sales growth
Detailed audience analysis
Tracking the path and behavior of a user who clicked on an ad
Campaign Budget Control
Setting expense by cost per click, position in SERP or daily limit budget
Quick start
Launching the first campaign from 1 to 3 days before getting first results
Facebook Ads — allows promotion Worlds popular social networks (Facebook and Instagram), with the flexible, configure targeting and campaign goals from brand awareness to leads achieving
Benefits from targeted Facebook ads and Instagram:
Right audience - key to success
Facebook allows focusing on specific users' interests, behavior, devices, countries and much more. This lets you get the most interested in your business traffic.
Platform opportunities
Facebook has more than 1.3 billion of users that spend around 35 minutes daily there. Definitely, this is a great channel to use in sales
Presence and PR
The presence of the brand in various networks increases clients' loyalty and trust
Direct communication
Ads settings allow to direct your audience into messenger and start the sales process
CPC, CPM or CPL
You decide when to pay: clicks, impressions or leads
Campaign budget optimization
Based on your target, strategy and goals, you can effectively increase sales and other metrics
You can double your sales
without increasing the budget on ads
Working with
Analytics setup | Web Analytics works | Traffic and User behavior analysis | Conversion Rate Optimization | Email marketing
Web Analytics works | Analytics setup | Traffic and User behavior analysis
Website Prototype | Design | Development
Paid ads | Web Analytics works | Analytics setup | Traffic and User behavior analysis
Google Ads | Email marketing | SEO
Google Ads | Email marketing | SEO
Website Prototype | Design | Development
Full cycle of web development and marketing works, from the scratch
