It’s essential to optimize the conversion rate of your website. What’s the reason you may wonder? The optimization helps to reduce the costs spent on attracting customers: instead, you work with a present pool of clients and try to engage them. Thus, you’ll be able to improve your company income per customer or percentage of orders, get new clients as well as expand the business.

Let’s move to examples and take a look at a random website having a conversion rate of 5% while the number of visitors is 500 monthly. In such a case, conversions will be equal to 25. But if the conversion rate was increased to 10%, there would be a 50% boost in conversions, and their number would be 50 per month.

Conversions are such a component that always needs to be improved. For this reason, leading companies stand on top of it by developing better techniques and making users’ experience better, which positively affects the conversions.

The research conducted in 2020 tells us that the conversion rate e-commerce sites have is 2.85% on average. The e-commerce conversion rate of the websites in the United States is 2.62%, while the general rate in the world is about 4.4%.

Although no one knows a general method to boost the conversion rates of eCommerce that would work in all cases, the info from studies says that even a little change may significantly improve the number of orders. Besides, all of the sites having good conversions share similar features, and here they are:

• Make valuable propositions
• Increase the webpage loading speed
• Checkout friction is a sales killer
• Don’t miss out the search and user-friendliness of a website
• Make sure everything works properly on the website
• Concentrate on CTA
• Trust signals are key

The above tips will surely be helpful and you’ll be able to gradually improve the sales. We should also mention that there are some other things you need to consider to get better conversions:

• An analysis of web data
• Get feedback from users
• A heat map will tell you a lot
• Use an UI audit
• Make a research
• Implement A/B testing
• Apply and evaluate a hypothesis test

What unites every e-commerce website is its target: to sell more goods or services.

And in this regard conversions are seen as the most evident index of company success. A higher number of conversions leads to a higher amount of monthly income respectively; it also helps to attract new clients to your business.

When you optimize e-commerce conversion, even a tiny change can turn the situation around. That’s why it’s a good idea to find time to review and update your website so that you can receive more conversions and profit in the long run.

To start from some theory, an iterative process is a process that requires several cycles before the needed result will be achieved. And each cycle should be more effective than a previous one. The optimization of the conversion rate aims to increase the number of ‘useful’ visitors. Being an iterative process by its nature, CRO helps to understand what methods work and what do not. For this reason, CRO takes time, so there’s no need to invest right away. But it will surely be beneficial to find out what decisions work best (using results from A/B testing and analytics) for your company.