Digital Marketing Strategy – a series of actions based on data that helps achieve company goals through selected online marketing channels like paid, earned, media
You want more people to know about your brand, products, services
You want to reach people who’ve never bought from you before
You want people who’ve already bought from you before to buy more frequently or buy a different kind of product
Study product and processes of the company, main competitors and market insights
Emphasizing target audience and segment it, highlighting the key idea and key messages. SWOT analysis
Defining and setting measurable goals and ways to achieve them
Creating and executing a promotion plan. Analyzing the results and continuous optimization.
Campaigns audit, analysis of the nearest competitors and audiences
Сlear plan for achieving marketing goals
Understanding and preparation of communication methods through brand, website, and inbound and outbound tools
Preparing an individual set of tools and recommendations for main goals realization
Analytics setup | Web Analytics works | Traffic and User behavior analysis | Conversion Rate Optimization | Email marketing
PPC ads | Facebook ads | Traffic and User behavior analysis | Apple Search Ads campaign
PPC Google Ads | Facebook Ads |Analytics setup | Web Analytics works |Traffic and User behavior analysis
Web Analytics works | Analytics setup | Traffic and User behavior analysis
Website Prototype | Design | Development
Paid ads | Web Analytics works | Analytics setup | Traffic and User behavior analysis
Google Ads | Email marketing | SEO
Google Ads | Email marketing | SEO
Website Prototype | Design | Development
Full cycle of web development and marketing works, from the scratch