Digital Marketing Strategy – a series of actions based on data that helps achieve company goals through selected online marketing channels like paid, earned, media
MAIN GOALS
Brand awareness
You want more people to know about your brand, products, services
Acquisition or lead generation
You want to reach people who’ve never bought from you before
Growth from existing customers
You want people who’ve already bought from you before to buy more frequently or buy a different kind of product
You can double your sales
without increasing the budget on ads
What is included in Digital Marketing Strategy?
Niche and Brand Analysis
Study product and processes of the company, main competitors and market insights
Positioning
Emphasizing target audience and segment it, highlighting the key idea and key messages. SWOT analysis
Goal Setting
Defining and setting measurable goals and ways to achieve them
Estimation, Planning and Implementation
Creating and executing a promotion plan. Analyzing the results and continuous optimization.
Why do you need digital marketing strategy?
Understanding of Current Position on the Market
Campaigns audit, analysis of the nearest competitors and audiences
Understanding the Direction
Сlear plan for achieving marketing goals
Communication with Customer
Understanding and preparation of communication methods through brand, website, and inbound and outbound tools
Complex of Advertising Activities
Preparing an individual set of tools and recommendations for main goals realization
Working with
Analytics setup | Web Analytics works | Traffic and User behavior analysis | Conversion Rate Optimization | Email marketing
Web Analytics works | Analytics setup | Traffic and User behavior analysis
Website Prototype | Design | Development
Paid ads | Web Analytics works | Analytics setup | Traffic and User behavior analysis
Google Ads | Email marketing | SEO
Google Ads | Email marketing | SEO
Website Prototype | Design | Development
Full cycle of web development and marketing works, from the scratch
