Google Ads (Google Adwords) — one of the biggest ads system with providing proven and high-efficiency results in all types of ads formats
Main Advantages of Google Ads
BasicMonthly budget: €2,000 - €5,000
Preparation of a cooperation proposal (preliminary work plan, closure of financial and legal issues)
Audit of existing advertising account
Basic Google Analytics and Tag Manager setup (1-3 goals)
Recommendations for improving the website to increase the Conversion Rate
Pre-launch (technical project preparation for launch, the launch of a test advertising campaign, testing of masses and creatives, validation of hypotheses)
Performance analysis through Google Analytics, HotJar web analytics systems
Ad account setup, campaign's launch and optimization
Detailed report and preparation of the strategy for a long-term period
StandardMonthly budget: €5,000 - €10,000
All from Basic +
Adsets and creatives A/B testing
Development and validation of communication strategy
Creating remarketing audiences
Remarketing campaign launch
Dynamic retargeting. Preparation of the terms of reference for the creation of the product catalog
Google Shopping campaign
GDN and Youtube ads
Sales funnel audit|development and visualization
AdvancedMonthly budget: €10,000 - €20,000
All from Standard +
Google Analytics and Tag Manager audit
Google Analytics and Tag Manager audit event tracking setup (errors events, conversion clicks, user behavior tracking)
UX and usability analysis
Google Data Studio dashboard
Marketing model development
Customer Journey Map development and implementation
frequently asked questions
Google novice user advertising services is not always easy to deal with all the nuances the first time. First of all, you should understand that setting up targeting needs to be given enough time and attention, regularly monitor the effectiveness of your ads and clearly define keywords. These observations will make it possible to identify the most significant queries and make the correct adjustments to the ad setup.
If you let the matter take its course and do not give it enough focus, you will spend a lot of money wasted. For an advertisement to provide the desired result, it is necessary:
- carefully select keywords;
- use suitable analytics tools;
- check the effectiveness of key queries;
- monitor the constant updates of Google and be able to adapt to them.
If you don’t have enough time or skills to set up advertising properly, you can use the services of qualified advertising agencies. Such companies’ employees entirely focus their work on the Google Ads interface. They specialize in this area, know how to work with nuances, and are responsible for the result.
Professionally tuned advertising will help you attract many more customers, which will grow your business’s income. Our employees regularly adjust ads to expand the number of leads and attract more prospective clients for the company.
Experienced Google Ads professionals ensure your business has a steady stream of highly motivated customers. This will make Google searches profitable regularly.
The Google Company provides the opportunity to set the basic options of the company. Therefore, all users have the opportunity without problems to control their costs. You will only be charged for advertisement if someone clicks on your ad. At first, you set the amount you can pay in one click. Then you need to assign the company’s daily budget. Google will withdraw the specified amount and will not exceed the limit.
You have to understand that advertising costs may be higher on one day and less on the next. It will also vary and performance, but the overall advertisement budget will not exceed the limit you set for a month.
There are many benefits to using Google Ads for large enterprises and small businesses. After all, it becomes possible to increase coverage and track the profitability of your investment.
The main Google Ads benefits are:
- Focus on potential customers who are interested in your product now.
- The costs will not exceed your capabilities and the established budget.
- Fast results. As soon as the advertisement is launched, you get an increase in the reach of your target audience almost immediately.
- The ability to easily monitor and analyze the results.
- With the right keywords, you can focus on niche and local markets.
By using less popular but specific keys, you can reduce the level of competition with large companies. Long-tail keywords are more effective in increasing conversion traffic to your site.
Not to worry about the proper use of Google ads and do not waste time and money, it is better to use the services of professionals.
Google Company is one of the leaders among search systems. Google is a great platform for digital advertisement and dropshipping. But creating a powerful ad campaign takes additional time to analyze and research your targeted audience. It should be good to check everything and make an advertisement strategy before launching paid advertisement.
For making Google Ads more efficient, you can use these parameters in the setup:
- company’s location, establishment, location of the shop, etc .;
- keywords, phrases;
- device type.
Keywords play the leading role. They need to be given special attention. Focus on the important words and points that come up in Google searches the most.
Dropshipping business targeting can be customized according to specific parameters, making it more specific and detailed.
Half of the users surveyed said they use Google to find new products. The great thing is that you pay for advertising only when you get the measurable result – link clicks, purchases, etc.
Search, display network, shopping, and remarketing will help you to reach nearly all Internet users. According to Google, their Display Network reaches almost 90% of internet users in the world.
Our CRO agency is focused on providing services to e-commerce and online businesses working in the US and European markets. But our extensive experience allows us to provide B2B digital marketing services and promotion for SaaS projects in other niches.
Besides, we assist 5 partner agencies with providing services to their customers, both as a contractor and via a white label solution.