Web analytics – the process of collection, reporting, and analysis of website data to understand and optimize website usage. It helps to answer the questions "what and why" users are doing on the site.
Quantitative analysis
Acquisition, audience, content, device overview, etc.
Google Analytics health check
Сhecking if the tracking on the site is set up correctly
Qualitative analysis
User behavior tracking, heatmaps, mouse tracking, video session recordings.
What is included in Web Analytics?
Analytics Setup
• configuration of account, property and views
• defining of key metrics and goals
• setting goals and events tracking
• funnel setup
• Google Ads Sync
• creating segments and remarketing audiences
• setting filters
Web Analytics Audit
• marketing channels audit • data collection analysis • user behavior analysis • defining the "money-leaking" places • reporting • more details in CRO research
Google Data Studio – service that allows building interactive reports to track and analyze users, traffic, goals achievements, etc. It shows in one place all main business KPIs.
Unite data in one place
Easily connect data from spreadsheets, Analytics, Google and Facebook Ads, Google BigQuery and more
Explore data
Transform raw data into the metrics and dimensions needed to create easy-to-understand reports and dashboards
Share with your team
Automated dashboards that can be easily shared inside a company between different departments and one general report for the management
What is included in Data Studio Report?
Setting and connection Data Studio
• configuring connectors to import data • definition of important metrics and data • data visualization • setting auto-reporting
Data analysis and interpretation
• research of the collected data • interpretation of received information • report preparation
You can double your sales
without increasing the budget on ads
Why are Web Analytics & Data Studio Report so important?
Marketing performance analysis
By analyzing traffic sources, you can wisely invest in channels with the highest ROI
Audience analysis
Build knowledge about who your users are, their behavior patterns and journey map
Conversion analysis
Find your best-performing products and strengthen their presence on the web
Sales funnel analysis
Find 'money-leaking' places on the website and fix the issues
Accurate data tracking
Be sure that everything that needs to be tracked is tracked and measured
Share reports inside the company
Automated dashboards that can be easily shared with your team and management
Working with
Analytics setup | Web Analytics works | Traffic and User behavior analysis | Conversion Rate Optimization | Email marketing
Web Analytics works | Analytics setup | Traffic and User behavior analysis
Website Prototype | Design | Development
Paid ads | Web Analytics works | Analytics setup | Traffic and User behavior analysis
Google Ads | Email marketing | SEO
Google Ads | Email marketing | SEO
Website Prototype | Design | Development
Full cycle of web development and marketing works, from the scratch
